Mark Cleveland, Hytch co-founder and chief executive officer, with William Mattiace, manager of content and editorial communications for Nissan, pose for a photo after demonstrating the new ridesharing app outside Nissan’s headquarters/ Photo by Brooke Wanser.
By BROOKE WANSER
In an effort to decrease traffic and reduce auto emissions, Mark Cleveland, the chief executive officer and co-founder of ridesharing app Hytch, officially announced a partnership with Nissan North America
At Nissan’s Cool Springs headquarters, Cleveland and Nissan executives were on hand to discuss the app, which incentivizes both drivers and riders by offering rewards redeemable for cash per mile traveled together.
Cleveland conceived of the app, which acts as a Tinder of sorts for those looking to carpool, two years ago. After several rounds of testing, the app will be available for download on iOS and Android devices on Friday, Feb. 9.
“If you really believe we have a crisis in transportation in Middle Tennessee, then we should come together,” Cleveland said. “Why not experiment with incentives and rewards to get people who are interested in sharing rides to do it more often?”
“This could be a new long-term trend that we would like to understand better,” said Dan Teeter, the director of vehicle connected services at Nissan’s North American headquarters.
Check out the video below for a preview, and check back tomorrow for a full feature on the app.